Back to the Start

Coldplay's haunting classic 'The Scientist' is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, "Back to the Start." Download the song now available on iTunes. Label and proceeds benefit The Chipotle Cultivate Foundation. http://itunes.apple.com/us/album/the-scientist-single/id458479961

The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

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Entertainment

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• Nexus

[haleyharthoorn]

Talk to a farmer about your pork, beef, or anything we raise, not Chipotle.

Choice between conventional and organic and free range is good. but you must realize the trade offs! Farmers, such as myself, truly care about the animals we raise. I'm available for questions. We care, so you can eat. Raising livestock is a lifestyle, not a job. We're tied to ways we can't explain to our animals. If ranchers were in it for the profits, no one would be in the industry.

[yoyorozzie]

and to think that these were the same people who did Don't Hug Me I'm Scared

[Me55enger]

Thank you for giving me back the faith i was losing in the industry i work in. You are right. 

[jameshaire]

This guy? Hahaha...Willie Nelson?

[lizashleyc]

This gave me goosebumps to watch.. beautifully well done!

[LiveLaughLove0067]

Okay so this is an AWESOME commercial but they should've used the the actual Coldplay song. This guy isn't very good at all.

P.S. They should have stuffed animals of those pigs because they are A-D-O-R-A-B-L-E!!!!!

[scotthinch]

they still serve meat there.still think it is telling people to go veggie? didn't think so.

[scotthinch]

thanks.

[scotthinch]

read their website carefully,they only buy from the farms you speak when they can.they want all of you to think they buy 100%.thanks

[bribriv23]

I think that we shouldnt be just worrying about our selves. i like chipotle because they get their food from animals that dont have to suffer and arent in cages all day. i like meat that the animals actually enjoyed their selves and got free land to walk around on. its better for the animals.

[BaylorSports]

I find it funny that the same people that loved Paul Ehrlich and his book "The Population Bomb" in 1968 telling us that all americans will starve by 1975 are the same ones that love Chipotle and their "organic" meat. Now supposedly we are all going to die from "chemicals" unless we eat "organic" food. Ehrlich was horribly wrong in 1968 and Chipotle is similarly misguided today. But hey, if it sells to ignorant consumers who cares!!!