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Red Bull Music Academy pres. H∆SHTAG$: Series Trailer

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Published on Jan 21, 2013

Watch the full episodes of our H∆SHTAG$: Series here: http://win.gs/ZKSaZx

From primitive percussion instruments to Baroque harpsichords to digital audio workstations, the tools used in music creation have consistently shaped the sounds and styles of the music itself. But what happens when these tools outgrow the physical realm? What happens when musicians are fed a steady diet of Tumblr memes, YouTube playlists and Soundcloud links? What does music sound like when travelling broadband?

H∆SHTAG$ is a series of mini-documentaries that wrestles with some of these questions and in turn sheds light on some of the most fascinating music emerging from the digital ether. It takes into consideration that the Internet is no longer a "new" distribution channel for "old" content, but has become a pivotal part of our everyday lives, influencing not only the way music is consumed but also the way music is discussed -- and most importantly, the way music sounds.

In this exclusive filmed series, Red Bull Music Academy presents leaders from diverse movements in modern, Internet-based pop ranging from "Alt-R&B" to "Cloud Rap" and a multitude of other styles worthy of their own hashtag. The series examines how music these days is neither stable, monolithic or delivered in one piece -- but continuously re-analysed via constantly evolving identities. Each episode features some of the genres' key artists, as well as commentators from influential blogs and web platforms that have helped shape entire sounds and scenes.

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