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WHERE GOOD IDEAS COME FROM by Steven Johnson

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Uploaded by on Sep 17, 2010

One of our most innovative, popular thinkers takes on-in exhilarating style-one of our key questions: Where do good ideas come from?

With Where Good Ideas Come From, Steven Johnson pairs the insight of his bestselling Everything Bad Is Good for You and the dazzling erudition of The Ghost Map and The Invention of Air to address an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? Answering in his infectious, culturally omnivorous style, using his fluency in fields from neurobiology to popular culture, Johnson provides the complete, exciting, and encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward.

Beginning with Charles Darwin's first encounter with the teeming ecosystem of the coral reef and drawing connections to the intellectual hyperproductivity of modern megacities and to the instant success of YouTube, Johnson shows us that the question we need to ask is, What kind of environment fosters the development of good ideas? His answers are never less than revelatory, convincing, and inspiring as Johnson identifies the seven key principles to the genesis of such ideas, and traces them across time and disciplines.

Most exhilarating is Johnson's conclusion that with today's tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it. Where Good Ideas Come From is essential reading for anyone who wants to know how to come up with tomorrow's great ideas.

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  • 91 dislikes? I bet if the 91 of you came together you still couldn't come up with a good idea!

  • Just bringing another idea to this one...Isn't that all true with the exception of social networking sites? Hunches are better thought out and widespread when they are done in person and you can empathize through real human contact about real issues, as opposed to "these are the shoes that I bought today" "Emily likes this"

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  • This is precisely the reason why intellectual property is an artificial and useless concept in our modern times. Noone ever comes up with an idea by himself, he builds upon the works of those before him. Imagine if every single thing in the beginning was "protected" - where would we be today? Or would we be at all?

  • Facebook? I hate facebook.

  • I love this video. Thank you everyone who supports my channel and my idea that I bring to the table! I do this for you :)

  • i dont get it.. sorry, its probably because of my slow english understanding(english is not my primary language) -.-' especially after coming across sophisticated words that i dont even know the meaning off.. can someone enlighten me with what this video is trying to show?

  • I flip on this video for one call. The video for a real real reasin

    Put a condom on me please, I wiol look at all you girls as a very ferile ground I left. Huggs and Kisses

  • Thanks

    abeldanger net

  • im sorry, what?

  • @jodogohoo ahh but most of the internet now is... useless 9gag stuff without really a clear avenue for sharing good ideas. like... for fb... most status' i see are kind of... well... not great ideas

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