LIFECYCLE: 365 days in the life of a bike in NYC

Get a bike. Lock it to a post. Take a pic every day for a year.

Last year, Red Peak Branding conducted a unique urban experiment for Hudson Urban Bicycles. On January 1, 2011 we chained a fully loaded bike - bells, basket, lights and more - to a post along a busy Soho street. We took a picture of the bike everyday for 365 days, watching it slowly vanish before our eyes. The photos we took were then turned into a daily calendar. We call this project LIFECYCLE: 365 days in the life of a bike in NYC.

Here is a link to our LIFECYCLE: Calendar animation - http://www.youtube.com/watch?v=mhvzCV...


Learn more about us:
http://redpeakgroup.com/
http://redpeak.tumblr.com/
http://twitter.com/redpeakbranding

• Category

  People & Blogs

[Melki Resha]

This video is extremely annoying to watch, first of all nothing happens until day 160, then the video speeds up and it speeds over the best part. In addition to that the actual slideshow is 26 seconds, the white background - text only stuff is 25 seconds. WTF, at least give me what I came here for. I spent a good while scanning but after everything speeds up it's so useless an attempt I really just gave up. tack on an extra 30 seconds and seriously take your time, it will make it enjoyable.

[electrorocket]

Screw this guy. He stole a parking spot from hundreds of other cyclists so he could make a shitty video.

[Veronika Charlie]

Smontatedda.

[TheOXVIL]

В России было бы так же, но только, если считать, что видео не ускоренное.

[coolson72]

Да ладно, спокойно оставлял на пару часов, без проблем. Проблемы у тех, кто на китайские тросики надеются. Замок как на видео или ABUS Bordo рулят

[Antoine AtL]

I was wondering too. It seems like it was done to speed up the process. That way the bike could have been stolen easily but why it didn't?

[nakkje]

Yep. Once every few years all the inhabitants in this apartment complex get a notice to go and mark their bikes in the bike cellar, after a set date, those which aren't marked are removed from there to make more space. That's not theft either.

[Егор Кисилев]

В России бы минуту простоял, не больше

[realtorman2]

What happened to the U-lock at 0:31?

[RioNueve]

too fast

[assthemagichat]

right, that works for the ULock. It's hard to tell but there is a chain lock on the back wheel. I'm guessing someone took a power tool to that