C&A offered a solution to a big problem among women: insecurity when shopping. After all, what woman never wished for a little help choosing the right clothes?
We decided to offer our consumers help from a giant network of people. We put the clothes of the new collection on Facebook. There, users could click on LIKE for the items they liked more. These LIKES were added up in real time on the hangers of the actual piece of clothing in the store, helping thousands of women in the difficult mission of choosing the ideal clothes.