"Project Re: Brief | Coca-Cola | Mobile Ad Demo"

In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns.

See how Coca-Cola's "Hilltop" was re-imagined. Now you can send a Coke to a stranger across the world from your phone.

• Category

  Autos & Vehicles

[Caio Dettmar]

Buenos Aires is NOT in Brazil, bitches.

[ChalkeyProductions]

This really should be released and not just be a prototype. If eventually you could gift Coke globally, not only would this finally complete the original vision, but it could inspire other companies to do the same thing, and eventually vending machines could be placed in lesser fortunate areas and people could buy food via iOS and Android devices for them. The potential is endless.

[Quynh Trang Dang]

So awesome!

[technical12345]

You naive idiot...

[technical12345]

OMFG... what a fucking globalist bullshit propaganda... yeah, sure... send some sugar shit and make people die young...

[momocosny]

What the fuck is this??Where is japan??

[In2Relationships]

That is an awesome idea!

[vrd333]

Seria bueno muchas de esas en países pobres de África pero con comida..!!!!!!!!!!!!

[ladrcacto]

My comment was deleted as a "spam".

I just pointed out that Japan is intentionally omitted in the world map here.

Who does this? Do you know??

[ladrcacto]

日本が消えていることをコメントしたら、スパムとして処理されて­しまった。

おそるべし。

誰が？

[ordi75]

1. At what point in the comment did I mention anything about "when" this project should be completed?

2. Of course they have to test it first, that's why there's a term for it - prototype. A lot of money? Bull fucking shit. For a company that has just under 80 billion in assets and a net income of ~8 billion, this is no biggie.

Ask me how I know.

[Natalia Castañeda]

dude chill out, they can't start out in every country at first... they had to test it first, it takes a lot of money just to do this in 3 countries you know