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Google Business View & Marketing your Business

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Published on Mar 16, 2012

An overview of Google's New Business View program. Visit us at http://www.InsideBusinessNYC.com

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Get an Edge in Google Search and improve your online marketing efforts with Google Business View.

Google Business View is a new Pilot Program from Google. It is a paid premium product offered by Google only through their network of highly trained Google Trusted Photographers and is available across the U.S.A. and other parts of the world.

Google Business View provides business owners with a Virtual Tour and ten to fifteen professional high resolution still photographs that showcase all the important aspects of a business location. The virtual tour and photos change the way a business appears across three important Google products: Google Search, Google Maps, and on the Business's Google+ Local Page. Business photos will not improve a business's ranking in Google Search, but it will add images which enhance the way the business appears in the search results. The added images and virtual tour draw more visual attention to that listing when it is among other search results that have not added Google Business View to their places pages.

The new enhancements added to Google Search by Google Business View include windows that encourage users to take a look inside a business via the virtual tour, as well as a thumbnail of a still photo that links directly to the business owner's Google+ Local Page. Clicking on one of the virtual tour windows labeled "see inside" brings a user to a point inside or in front of the business from which they can walk around on a virtual tour by clicking arrows and dragging the screen for 360 degree views of the business interior.

In a Google Maps search, there is a big new window below the search result listing that lets users know they can look inside the business. Clicking on this window opens the virtual tour to the right in place of the regular map view, and allows users to walk around inside the business location and even zoom in to see things in the distance. The virtual tour can best be compared to those used by real estate companies to showcase homes, however, Google's version seems to have a higher level of interactivity and the ability to view the tour in full screen format.

On a business owner's Google+ Local Page, access to the virtual tour is available in the upper right portion of the page, just below the small map showing the business's location. When users arrive on a Google+ Local Page with the new Business Photos feature they will find an animated window below the small map which is tagged "look inside." The animation in the window moves through views of the virtual tour, and if clicked on will bring users into the virtual tour so they can start to browse.

Toward the bottom of the Google+ Local page is a photo gallery. Here users can see any images uploaded by the business owner and this is also where the professional high resolution photos taken by the Google Trusted Photographer will appear. To see all the photos on a Google+ Local page, click on the "more photos" link. The professional images uploaded by the Google Trusted Photographer will be labeled "From Google."

Google Business View is the most interesting new business tech product to emerge from Google in quite some time. It gives business owners a really clever new way to advertise and market their business to potential new clients across all Google products as well as on their own websites. In an internet environment where the majority of all searches occur on Google, business owners and small companies finally have a concrete way to differentiate themselves from the competition in a Google Search by highlighting the features that make them unique the latest interactive media.

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