Awesome! I first heard about these commercials after reading about them on wiki and had to check one out. Even knowing what was going to happen, it still made me jump a little.
LOL to all the people trying to be tough and harcore saying it's not scary...those were probably the people who freaked out the most. this is the INTERNET for crap's sake, you have anonimity here, it's SAFE to say you were scared/suprised!
so i think it is very very nice.
:)