The Caring Capitalist - Brazil

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journeymanpictures
November 07, 2007
July 2005 Some call it anarchic socialism, some cutting edge capitalism. At Brazilian manufacturer Semco, the workers have sacked the boss, and run the company themselves. At the lavish reception...
July 2005
Some call it anarchic socialism, some cutting edge capitalism. At Brazilian manufacturer Semco, the workers have sacked the boss, and run the company themselves.

At the lavish reception, one of two receptionists meet and greet the great and mighty. But no-one really ever knows which one it will be at any given time. "'We are not sure which one will be there, because they set their own schedule" explains IT worker boss Joao Neto. There are hammocks to help workers think in comfort, and departments can choose their own furniture. Even salaries are set by the employees themselves, and bosses are just as likely to tell you to ask for more money than less. But although it sounds like a workers dream, the rest of the department keeps an eagle eye on lazy employees: "There is peer pressure for bad behaviour. If you're here just to profit from other people's efforts, you're not wanted". The easy going atmosphere has paid dividends -- annual profits at Semco are up to US$ 160m these days, from $ 4m when owner Ricardo Semler took over 25 years ago. Now he has turned his attention to teaching -- without the teachers. Like Semco, pupils at Lumiar primary school in Sao Paulo dictate the rules. Vive La Revolucion?

Produced by SBS/Dateline
Distributed by Journeyman Pictures
Category:  News & Politics
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AdleyGates (3 weeks ago) Show Hide
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Nice try. Keep it up check out esteembpo + com for social media marketing.  uiikj
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Superphilipp (1 month ago) Show Hide
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My mom says there's a lot of black people in China.
flagship21 (1 month ago) Show Hide
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that's possible they do a lot of aid work in Africa
albertaforalbertans (1 month ago) Show Hide
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albertaforalbertans (1 month ago) Show Hide
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flex hours.. a good system if nobody abuses it.
heithmann (1 month ago) Show Hide
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Yes, we do! Also Brazil is home for the biggest japanese community outside Japan! Just USA is as diverse as Brazil...
fusnak2e (1 month ago) Show Hide
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USA's racial minorities are 8x higher. Brazil only has 9 major races... most of whom white.

Brazil is only really diverse between Western-Euros vs. S. American Blacks. Compared to USA's White Euros, Hispanics, African-Americans, and Asians who make a higher proportion in politics and etc. then in Brazil.


Brazil is only diverse socially, in everything else it fails.
olenkab29 (2 weeks ago) Show Hide
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I'd offer that Canada is at least as diverse as Brazil and/or the US....we've been studying Brazil for years up here in schools BECAUSE of this comparitive diversity....
heithmann (2 weeks ago) Show Hide
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Agreed! Canada And USA is an example to people who says that multiethinic countries cannot work! A good lesson! Our continent is made up by all races and belongs to everyone despite their skin color....
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