Avinash Kaushik, Web Analytics Evangelist, talks with Greg Jarboe of SEO-PR about the rapidly-growing interest in Analytics, following on his Web Analytics session at SES NY 2008. Because of the hu...
Avinash Kaushik, Web Analytics Evangelist, talks with Greg Jarboe of SEO-PR about the rapidly-growing interest in Analytics, following on his Web Analytics session at SES NY 2008. Because of the huge amount of capital layed out by any company involved in sem, email marketing, and any other digital marketing, web analytics are becoming a real hot-button issue for companies seeking to maximize their ROI as well as stay competitive.
Kaushik forsees a huge leap in social media analytics coming in the very near future in order to enable marketers to master their social media presence and track their content's overall usefulness online.
