Day 1: Thursday 3rd December (Agency day)

09:40 09:45: Introduction from Gerry Boyle - CEO ZenithOptimedia

SECTION 1: Keeping up with the new Consumer 2009

09:45 10:15: Keynote presentation - Mark Howe, Senior Country Director

10:15 11:00: Google Live Product Update - Clay Bavor, Senior Global Product Manager
Showcasing Googles latest products. Clay is our senior Product Manager in the UK and will profile new consumer and ad products across our portfolio.

11:00 11:15: Break

SECTION 2: Emerging platforms and engaging with the new Consumer

11:15 11:45: Social Media and the Real Time Web Matthew Trewhella, Developer Advocate
Social Media is a web 2.0 phenomenon with over 500m users across 200 active social networks globally. In this session we will discuss why social is important, how it works with search and our guide to getting the most out of the real time web.

11:45 12:15: Mobile Advertising at Scale - Hugo Barra, Group Product Manager Mobile
Mobile is the largest digital platform in the world with 4x more mobiles than PC's. The introduction of the iPhone has led to huge growth in mobile search and apps that is set to rise much further as smart phones proliferate including those powered by Google's Android platform. The UK is the global hub for Google mobile engineering and Hugo heads up that division. He will give his view of the mobile landscape, how it will develop and the vision for Android.

12:15 13:00: Online Video (Patrick Walker Director, Video Partnerships EMEA)
There are more than 1 billion video views online globally per day. Video is now a mainstream medium that is commanding significant consumer attention and share of voice particularly with younger audiences. Patrick is a thought leader in the video space who leads our YouTube commercial partnerships in EMEA. In this presentation he will share his thoughts on how platforms like YouTube are challenging traditional TV and the way content is consumed and consider the implications for advertisers and publishers.

13:00 14:00: Lunch

14:00 14:40: Breakout 1

Vertical Insights across Tech, FMCG, Auto & Finance:
Google Industry Leaders will showcase all recent learnings and relevant data for your key client sectors.

14:45 15:25: Breakout 2

The Secret of Quality Score Unmasked:
Session for the search team giving them a behind the curtain guide to quality score from Jonathan Angel, a senior Google engineer

Real-Time Insights for the Board:
An Opportunity for those who missed the recent Insights sessions to participate in this live demonstration from Dara Nasr, Senior Manager Agency Sales, on how to use Google tools to get real time insights that can help you plan.

15:30 16:00: Q&A with Matt Brittin - Managing Director, Google UK & Mark Howe - Country Sales Director

16:00: Close




Friday 4th December (Client Day)

9:00: Welcome Refreshments

9.30: Introduction from Gerry Boyle - CEO Zenith Optimedia

SECTION 1: Keeping up with the new Consumer 2009

09:30 - 9:40: Introduction from Mark Howe, Country Sales Director

9:40 - 10:00: Keynote Presentation - Matt Brittin, Managing Director

10:00 -- 10:40: Google Live Product Update - Clay Bavor, Senior Global Product Manager

10:40 - 11:10: Real-Time Insights Philip Miles, Agency Leader

11:10 - 11:30: Break

SECTION 2: Emerging Platforms and engaging with the new Consumer

11:30 - 12:00: Social Media and the Real Time Web - Matthew Trewhella, Developer Advocate

12:00 - 12:30: Mobile Advertising at Scale - Hugo Barra, Group Product Manager Mobile

12:30 - 13:00: Online Video (Patrick Walker Director, Video Partnerships EMEA)

13:00 13:30: Panel Discussion

13:30 - 14:30: Buffet lunch in ZenithOptimedia atrium

Please send your questions to zoogle09@google.com