Four million people on average visit yoox.com every month to play with ideas, objects and colours, inventing their own style and expressing their own individuality. An emotional and kaleidoscopic shopping experience, yoox.com explores fashion from the past and potential styles for the future.

Inside yoox.com, you experience the alchemy of a creative cyberspace, where technology meets a human dimension to explore a new form of curiosity and entertainment.
The name itself reveals the personality of yoox.com: Y and X, the male and female chromosomes, enclosed by the zero from the binary code, the fundamental language of the digital age.

Thanks to a direct relationship with designers, manufacturers and authorized dealers, yoox.com is the No.1 virtual boutique of multi-brand fashion & design in the world. It is an infinite ever changing archive that proposes rare and pioneering styles, which are difficult to find in traditional shops. Curious and continuous scouting into new creative possibilities make yoox.com an innovative online space offering exclusive collections by prestigious designers, a carefully selected range of end-of-season clothing and accessories at accessible prices; from vintage collectibles to capsule collections by cutting-edge designers and a unique assortment of books, design and art objects.

The nucleus of Style rests with iconic pieces from the past and present, providing inspiration for the future. yoox.com has become a destination and a reference point for fashion lovers all over the world.

I only wear last seasons clothesIf you like fashion, you wear it.
Karl Lagerfeld, from Lagerfeld Confidential, 2007

Fashion has increasingly become a matter of connoisseurship - the ability to recognize the best pieces, to track them down, to integrate them into a personal style and to wear them in a way that is timeless.
Holly Brubach, Fashion Critic and Author, from A Dedicated Follower of Fashion, 1999

Fashion insiders hate clothes when theyre hot. Now, is that not an interesting inversion? [] The idea of laying down a smart buy to wear late - at the exact moment when its attractiveness is at its optimum.
Sarah Mower, Fashion Journalist, from The Sunday Telegraph, 2008
Thanks to years of experience and online shopping expertise, yoox.com offers its customers an exceptional quality of service identified by: secure payment, total privacy warranty; rapid UPS delivery with gift packaging; free returns and refunds where required; efficient customer service via phone and e-mail. With this high level of care and attention to detail, yoox.com delivered more than a million items worldwide in 2007.

Established in Italy in 2000, yoox.com has since expanded its operational presence throughout the European Union (2000), the United States and Canada (2003), Japan (2005) and 25 other countries worldwide (2006).