Ben Ainslie Racing (BAR) was launched in January 2012. J.P.Morgan Ben's title sponsor for his Beijing and London Olympic campaigns signed up as title sponsor for the team in August 2012. The newly formed team competed in two events of the 2012/13 World Series in San Francisco in August and October 2012. Ben and the crew dominated the second event, finishing second overall. The next event will be in Naples in April 17th -- 21st 2013.