Write Way Solutions
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Book Trailer for "The 'You' Effect" by Tom Trush
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http://www.writewaysolutions.com -- Trailer for "The 'You' Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers," the newest book fr...
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Jumpstart Marketing Tip #5: Embrace Change
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http://www.writewaysolutions.com -- A violent shockwave rumbled through the retail world this week. Sears Holding Corp. announced it was closing up to 120 Sears and Kmart s...
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Jumpstart Marketing Tip #4: Remain Aggressive
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http://www.writewaysolutions.com -- In today's video, I explain how a commoditized product with several competitors exploded on to the scene in 2009, selling 4 million unit...
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Jumpstart Marketing Tip #3: Do Something Different
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http://www.writewaysolutions.com -- Successful marketing requires attracting attention to your business. When you copy your competitors' strategies, you instantly level the...
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Jumpstart Marketing Tip #2: Think Like a Publisher
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http://www.writewaysolutions.com -- Discover how changing your marketing perspective so you think like a publisher can help you attract more prospects and deliver them unli...
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Jumpstart Marketing Tip #1: Monitor the Media
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http://www.writewaysolutions.com -- Quick tips and tools (HARO and Muck Rack) for monitoring the media, communicating with reporters, getting mentioned in the media, and wr...
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How to Write Headlines and Subject Lines
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http://www.writewaysolutions.com -- Your headline or, in the case of an e-mail, subject line is your best asset for getting your marketing message in front of your prospect...
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An Advanced Testimonial Technique That Breaks Down Buying Barriers
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http://www.writewaysolutions.com -- How often do you use testimonials in your marketing materials?
With a doubt, real testimonials are one of the easiest ways to add per...
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The Enviable Marketing Position That's Yours for the Taking
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http://www.writewaysolutions.com -- Too often marketing is viewed as a repetitive practice of placing logos, product descriptions and prices, facts about services, and cont...
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Long vs. Short Copy: How Much Copy Do You Need to Create a Sale?
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http://www.writewaysolutions.com -- The controversy surrounding long copy vs. short copy is one that won't get settled anytime soon.
After all, it's impossible to determi...
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