Workhorse, tow car, law enforcer, status symbol, people carrier, mud plugger; few cars can claim to fulfil any of these duties with genuine conviction. Yet since 16 November 1989 20 years ago today one car has consistently met all those challenges and more, earning itself iconic status as the ultimate all-purpose vehicle. That car is the Land Rover Discovery.

Designed originally to plug the gap between the utilitarian attributes of the iconic Land Rover Defender and the more luxurious characteristics of the flagship Range Rover, Discovery soon became the perfect niche vehicle for the growing demands of the family 4x4 market.

"The Discovery legend has been built on innovative design and advanced technology. From the introduction of high-efficiency direct-injection diesel technology into the 4x4 market in 1989, to pioneering occupant safety with the adoption of twin airbags in 1998, Discovery has led the way." says Phil Popham, Managing Director. "It is truly the best loved SUV the world over. Today, we sell the Discovery in 91 countries and sales to date have hit over and above 900,000,"
he adds.

Having revolutionised the mid-sized 4x4 sector in 1989, its no surprise that the Discovery evolved to reflect the needs and tastes of its increasingly urbane and discerning buyers. By 1994 range-topping Discovery models featured leather upholstery and wood veneer trim, and when the Series II Discovery was introduced in 1998 it added a sophisticated new heating, air-conditioning and ventilation system for increased comfort in all climates. Todays Discovery 4 continues that ethos of evolution to winning effect: Its strikingly architectural interior design, clear-yet-stylish dashboard, user-friendly features and luxurious interior creating an attractive, well-appointed and practical environment for driver and passengers alike.

The Discovery will be forever renowned for its legendary exterior shape which to this day still continues the stepped roof and asymmetric rear glass theme, giving all occupants a clear view of the journey ahead. To provide a contemporary edge to the interior design, Land Rover turned to the Conran Design Studio who for many years have been held in high regard for influencing 'modern day living'. (less info)