Here at West Midlands Fire Service we all work to a set of Corporate Beliefs that we live and breathe by.
They are part of our daily DNA.
All our daily activities stem from these beliefs which have grown over time from what we see, hear, experience, read and think.
In fact we believe that it is by acting upon these beliefs that makes the West Midlands safer.
This short video begins to tell our story. It is the first step of a campaign that will further share our story or the 'reasons to believe' in us.