Subscription preferences


Loading icon Loading...


Vocus Inc.

Success is in the Data

326 views 1 month ago
If you're not thinking about data, it's criminal. If you're feeling pressure from a waterfall of big data in your business, take advice from these marketing and PR experts:

- Take key data points and make a decision, otherwise, it's analysis-paralysis.

- Even though it's "geeky scientific," it matters a great deal!

- Data is a fantastic opportunity for marketers who are willing to do some sifting.

Expert advice on marketing and PR data provided by:

Susan Etlinger, Industry Analyst at Altimeter Group
Lauren Vargas, Head of Social Media and Community at Aetna
Christopher Barger, SVP of Global Digital at Porter Novelli
Kerry O'Shea Gorgone, Instructional Design Manager at MarketingProfs
Darrell Jursa, SVP and Partner at FleishmanHillard
Andrew Grill, Global Partner, Social Business at IBM
Robert Scoble, Startup Liason Officer at Rackspace Hosting
Toby Bloomberg, Founder and President of Bloomberg Marketing

For more resources, visit: http://www.vocus.com/resour...

and watch all of the 2014 Vocus State of Marketing and PR videos here: http://bit.ly/SyULY3
Show less
Read more
to add this to Watch Later

Add to