Viva, through its publishing arm, Harmony Music Publishing, Inc., continues to lead the industry through its pioneering effort in the area of wireless media. The first to use its controlled songs for ring tones and caller ring back tunes, Harmony Music enjoys the advantage of owning and having the publishing rights to some of the most-prized musical compositions in the country today. Harmony has the publishing rights over all the songs of award-winning composer, Willy Cruz, whose songs like "Sana'y Wala Nang Wakas" "Bituing Walang Ningning" "Init sa Magdamag" are already considered classics aside from being the theme songs of movies we have loved in our youth.

Today, Harmony also controls and manages the songs of some of the most popular and talented composers in the country, namely Wency Cornejo, Totop and Jinky Suzara of Freestyle, Rico Blanco of Rivermaya, and Ely Buendia. Truly, Harmony bridges the gap between yesterday's classics and today's most wanted hits--a testament to Viva's unassailable position as a true leader in the entertainment industry.