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want to keep your agency on its toes? Here's a good question to ask during one of those high pressure pitch situations.

Some crazy teaser campaign has eaten my brain. See the creative here: http://www.flickr.com/photo...

According to research from broadcasters, Canadians on average watch something like 27 hours of tv a week - almost 4 hours a day.

Part of the effort to get Sean on Twitter

Want to see an online media planner squirm? Ask them this.

Interactive Advertising Bureau Canada's Interactive to the Maxx (ITT) brought up some interesting ideas

Marketing is driven by data. The better and more complete the data - the better the insight and the more actionable the strategy. When it comes to ...