Tobacco companies spend $24 million a day in the U.S. to market their deadly products. Why so much? They see it as an investment to help replace the people that die from smoking ... 1,300 people a day. And guess who they're trying to replace them with? Young people. Or as one tobacco executive called them, "replacement smokers". And they're good at getting them. 9 out of 10 current smokers started by age 18. Most of them believing they would never become addicted.
That's why it's so important to know the truth about tobacco.
We're celebrating the positive influence this campaign has had on the state of Florida! Each spring, for the past five years, we've designated a week for reflection on our growing success and our work ahead.