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THINK! - Morning After

19,900 views 7 months ago
Our latest THINK! drink driving activity highlights the fact that many people can still be over the legal limit to drive the morning after drinking. Our new ad features a sober-looking man who talks about how his body is still over the limit the day after an evening of drinking, landing the message that to your body, the morning after is still the night before.

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Drink drive Play

In the last 30 years road casualties caused by drink driving have fallen dramatically, but in 2011, there were still 230 deaths due to drink driving -- accounting for 12% of all road fatalities. By drinking and driving, you risk your life, those of your passengers and others on the road.

THINK! It's not worth the risk.

Biker Play

Injuries to motorcyclists are out of proportion to their presence on our roads. Motorcyclists are just 1% of total road traffic, but account for 19% of all road user deaths.

THINK! Take longer to look for bikes

Child Road Safety Play

'Tales of the Road' campaign was launched in November 2008. It's key messages are to find a safe place to cross; stop, look and listen; be bright, be seen; cycle safely.

Speed Play

The difference of a few miles per hour can mean the difference between life and death. The faster someone is driving, the less time they have to stop if something unexpected happens. If you kill someone while speeding, you will have to live with the long-term emotional consequences.

THINK! Speed limits are there for a reason.

Seatbelts Play

The law requiring all drivers to wear their seatbelts came in to force 30 years ago on 31 January 1983. In a crash you're twice as likely to die if you don't wear a seatbelt. THINK! Always wear a seatbelt.

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