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The Star - An all-time high readership Play

In the period ending in June 2012, we experienced an unprecedented 21% growth in overall readership. The Star now reaches 1.839 million readers (past week basis) solidifying our position as Malaysia's highest read English daily. With our key innovations such as ePaper and iSnap, we have ensured that your advertising reaches more of your target audience - at a lower CPM (RM8.69 vs RM25.99) than the nearest English daily.

If you found this information useful and want to share these videos with a friend, colleague, or your business partner, you could win a full page black & while ad space in The Star and a RM500 cash prize. Look out for their readership ads in The Star newspaper from 17 September to 14 October 2012 and iSnap the ad(s) to join the contest.

For more information, please contact us at komalam@thestar.com.my or atiqah@thestar.com.my, or call +603-7966 8388, ext 1501 or 1531 (Monday to Friday, 9 a.m. - 5 p.m.)

Source: Nielsen Consumer & Media View, Q2 '12
CPM: Cost to reach 1000 readers based on Run-on-pages (ROP) non-peak rates.
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