My name is Tierra Bonaldi and I am a managing partner in the northern Nevada office of MassMedia Corporate Communications, better known to Youtube viewers who tap into the latest pet trends and products as the Pet Publicist. As you can guess, I am a huge pet lover! Because of my passion for pets, I have devoted the last several years to developing and managing a national media outreach campaign to promote the joys and benefits of pet ownership called Pets Add Life or PAL. My agency also promotes the worlds largest pet products trade show Global Pet Expo and the pet industrys largest trade association the American Pet Product Association (APPA). Weve earned the Pets Add Life Campaign and pet products media recognition on every major news program from The Today Show and Martha Stewart to the Wall Street Journal, Animal Planet, USA Today and CNN.