Content Marketing Channel
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Content Marketing and its power to engage
theAPAuk
134 views
Content is the driving force and foundation of all media, and brands have the opportunity to harness this power to fully engaged with their customers. Whether it's video, p...
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Monetising Content Q&A session - APA International Content S
theAPAuk
37 views
With brands seeing the commercial value of content marketing, delegates
take the opportunity to find how brands are making the most of the
opportunities within the increasi...
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Monetizing Content - APA International Content Summit 2010
theAPAuk
43 views
Marks & Spenser's Susan Aubery-Cound shares her insights in to how the
retailer's online content is helping to drive sales and the need to now
link social media product rev...
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Spreading innovation with Ogilvy lab rats - APA Summit 2010
theAPAuk
88 views
Nicola Yershon, Director of innovative Solutions at Ogilvy and the self-confessed David in the Goliath at Ogilvy, tells us why innovation is everyone's responsibility. She ...
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Social media in the content journey - APA Summit 2010
theAPAuk
57 views
One of the world's leading social media thinkers Antony Mayfield, SVP, Social Media, at iCrossing discusses how social media can be used to make content travel. He says tha...
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The content canvas - APA International Content Summit 2010
theAPAuk
95 views
Twenty years since the World Wide Web was born, Ben Hammersley, Head of
Digital for SIX Creative and Editor at Large of WIRED magazine,
discusses the importance of paying a...
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Igniting feelings with content - APA International Content Summit 2010
theAPAuk
45 views
Content has to have meaning in the blizzard of media opportunities
according to Julia Hobsbawm, Chief Executive at Editorial Intelligence.
Her "cheesy" acronym FAME disti...
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The Power and Future of Branded Content
theAPAuk
281 views
An exclusive video to promote The APA's International Content Summit 2010 was a one-day conference gathering some of the world's leading experts in digital and print to har...
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APA International Content Summit 2010 - Rory Sutherland
theAPAuk
93 views
Rory Sutherland discusses behavioural economics at the APA's
International Content Summit 2010
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International Content Summit 2010 - Rory Sutherland keynote
theAPAuk
95 views
Rory Sutherland opens the APA International Content Summit 2010 and
discusses the potency of content.
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About Content Marketing Channel
The Content Marketing channel is run by the Association of Publishing Agencies (APA) - the industry body for the content marketing industry.
Its members are agencies who produce ground breaking content marketing strategies and effective content for client brands across all disciplines including print, video, mobile and online.
http://www.apa.co.uk
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The Content Marketing channel is run by the Association of Publishing Agencies (APA) - the industry body for the content marketing industry.
Its members are agencies who produce ground breaking content marketing strategies and effective conten...
more
more
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