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1939 World's Fair

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shalligan410

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Jan 16, 2012

Date Joined

Mar 19, 2007

About this user

Susan Halligan is a Social Media Consultant based in New York working with cultural organizations, non-profits, media startups and authors on Social Media strategies spanning employee activation, content development, Community Management, Customer Engagement, reputation monitoring and measurement.

As the former Marketing Director of The New York Public Library (NYPL), she established the first-ever marketing department for the 100-year-old institution and transitioned the library from traditional communication platforms to new media platforms. Susan built the library's social media footprint to make @nypl the #1 public library in the world on Twitter, Facebook and Foursquare. The library's "Don't Close the Book" advocacy campaign was named by MarketingSherpa to the 2010 Viral and Social Media Hall of Fame and the library was awarded the 2010 PR News Non-Profit PR Award: "Use of Twitter, Success through a Coordinated Staffing Model". Susan was Executive Producer of "Treasures of The New York Public Library Video Series" created to increase awareness of library research collections among general public via social media.

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shalligan410's channel

shalligan410 uploaded 1 week ago