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sgoldbac favorited 4 months ago

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Roger Martin on How Business Unwittingly Stifles New Ideas

Why do so many new products suck? Roger discusses the conflict between the goals of validity and reliability and offers his perspective on finding ...

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sgoldbac favorited 8 months ago

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Integrated Marketing—Think Hockey, Not Football: A Monitor Group Animated Video

In this animated video, Monitor partner Steven Goldbach explains that integrated marketing teams should be modeled more like hockey teams than foot...

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sgoldbac favorited 1 year ago

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Truth in Advertising

a great story about how a marketing campaign is made. Speakers say what they think and not what they should say | you will like it

836,556 views

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  RSA Animate - Drive: The surprising truth about what motivates us

  This lively RSAnimate, adapted from Dan Pink's talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the wo...

  7,752,940 views

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  Dramatic Shift in Marketing Reality (Scholz & Friends)

  Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy - and are increasingly failing to connect with cons...

  147,243 views

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  Did You Know 4.0

  This is another official update to the original "Shift Happens" video. This completely new Fall 2009 version includes facts and stats focusing on t...

  2,967,623 views

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