FLOW was founded in 2004, with the goal of bringing artistic depth to the eyes and ears of those starving for it. The multimedia and apparel brand has materialized into a movement built on change and awareness. FLOW Music and Video showcases some of the most progressive musicians, producers, djs, dancers, visual artists, and original minds currently struggling to be noticed in a culture that has become strikingly oversimplified. FLOW Apparel creates clothing that speaks to the culture, by raising the bar on design, content, and conceptuality lacking in the fashion scene. With all elements of the brand drawing upon each other, FLOW has created an influential force within the hip hop culture and the minds that live it every day.