Rock the Vote
Videos from the campaign
Play allAbout this campaign
As young people head back to school and begin paying closer attention to the elections, Rock the Vote is launching the We Will campaign - to register 1.5 million voters and engage millions ages 18-29 in turning out to vote this November.
While voting rights are under attack in states across the country, with changes in early vote laws and ID requirements that will make it harder for young people to vote, the We Will campaign aims to educate young people about these changes, and remind them of their collective power. The campaign combines messages such as "they want us to keep silent, we will be heard," and "they want us to back down, we will be brave" with artful photography and graphics, in order to highlight that there is a "they" lurching in the shadows, but then motivate people through what we will do to shape our future, rather than what should be.