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Rob Frankel, Branding Expert on Brooklyn Nets
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As they move to Brooklyn, the Nets really missed their shot at a re-brand.
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13 views
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Rob Frankel, branding expert, on Apple's fading brand.
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37 views
Branding expert Rob Frankel on ABC-TV/CTV, discussing the folly of Apple being named the "world's most valuable brand." Never confuse "company performance" with "brand val...
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Rob Frankel, branding expert, on Starbucks & its changing logo
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255 views
Branding expert Rob Frankel discusses on CTV why, unlike Tropicana and the Gap, Starbucks' recent logo change actually makes sense.
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Rob Frankel, branding expert, on Facebook's hated brand
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95 views
Facebook riding for a fall: Look what happened to MySpace.
A brand with no direction is at the mercy of its public, which is why Facebook is among the most hated brands out...
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Rob Frankel, Branding Expert, on the Old Spice campaign
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51 views
Is the Old Spice campaign really sustainable?
Sure it's funny and brilliantly executed. But at the end of the day, it still smells like Old Spice. The question is if it's s...
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Rob Frankel, Branding Expert on FOX: Obama & BP (British Petroleum)
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54 views
Obama, BP and the oil spill: Is he the right messenger?
Everyone wants BP's head, but is Obama the guy to go after it -- or is he really Jimmy Carter, trying to do too much...
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Rob Frankel, Branding Expert about TIger Woods
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122 views
Branding Expert Rob Frankel answers the question: Is his list of mistresses the end of Tiger Woods' endorsement deals? Nah. This just makes golf a whole lot more macho. Y...
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Branding expert Rob Frankel on CNBC: Can CEO's sink their own brands?
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149 views
Sometimes CEO's ego's can actually undermine their brands. While nobody can fault Richard Branson for his work with Virgin, the CEO of RyanAir puts his airline's brand into...
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Branding expert Rob Frankel on FOX: Is Obama overexposed?
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63 views
Branding expert Rob Frankel on FOX explains how Obama's overexposure is undermining is authority and effectiveness in getting the Obama agenda passed.
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