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MainDocumentary ribstothelimit 135 views
GORE-TEX® Arctic Challenge DAY FIVE ribstothelimit 427 views We stopped for lunch on the side of a massive rock outcrop. Paul 'tombstoned' off the rocks. Feature length video coming soon! This challenge was made possible by mar...
GORE-TEX® Arctic Challenge DAY SIX ribstothelimit 984 views It's what we've all been waiting for - the ultimate day of the challenge. Feature length video coming soon! This challenge was made possible by marketing communicatio...
RIBSTOTHELIMIT Eds Iphone Outakes ribstothelimit 82 views A quick set of iPhone films popped together for your enjoyment. Feature length video coming soon! This challenge was made possible by marketing communications agency ...
Mark Beeley from Suzuki entertains GORE-TEX® Arctic Challenge crew ribstothelimit 203 views Mark Beeley from Suzuki entertains the GORE-TEX® Arctic Challenge crew by playing the guitar in a very 'laid back' style! Feature length video coming soon! This chall...
GORE-TEX® Arctic Challenge DAY FOUR ribstothelimit 359 views Ed talks us through day four of the challenge and tries to nab the best spot on the beach. Feature length video coming soon! This challenge was made possible by marke...
GORE-TEX® Arctic Challenge DAY THREE ribstothelimit 324 views Day three of the GORE-TEX® Arctic Challenge and the going gets tough while the seas get rough. Feature length video coming soon! This challenge was made possible by m...
GORE-TEX® Arctic Challenge DAY TWO ribstothelimit 241 views Day two of the GORE-TEX® Arctic Challenge - crew member Ed Gould steps ashore after the 10-hour night run from the Shetland Islands to Norway. Feature length video comin...
GORE-TEX® Arctic Challenge DAY ONE ribstothelimit 527 views Video diary from day one of the GORE-TEX® Arctic Challenge. Pete Goss MBE talks about the day's adventures. Feature length video coming soon! This challenge was made ...
Cornwall 'Shakedown' for the GORE-TEX® Arctic Challenge ribstothelimit 1,076 views The Ribs To The Limit crew prepare for the GORE-TEX® Arctic Challenge by taking their two 6.3meter Humber Ribs from Plymouth to Lizard and back. Feature length video com...

About Ribstothelimit.com

ribstothelimit.com/index.php

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ribstothelimit

Latest Activity

Jan 26, 2012

Date Joined

May 16, 2011

About this user

This summer a group of seven men and one woman took part in the first ever GORE-TEX® Arctic Challenge. The team traveled from Scotland to the Arctic Circle in tiny, six metre, Suzuki powered Humber RIBs (Rigid Inflatable Boats) in an intrepid adventure pushing both the team and their equipment to the limit.

The challenge which was the brain-child of team leader Hugo Montgomery-Swan, was made possible by marketing communications agency Carswell Gould (CG) who organised, promoted and documented the entire journey. Creative director and crew member, Ed Gould, provided regular updates on the dedicated website, daily videos, as well as regular tweets.

The CG team, stationed in their offices at the heart of Southampton, created a successful integrated marketing campaign which resulted in online, radio, television and print coverage of the challenge. Find out more about the campaign here: http://bit.ly/pm8krI.

Age

Country

United Kingdom

Companies

GORE-TEX® products, Humber RIBs, Suzuki engines, Musto clothing, Towergate Mardon, Ullman seats, Icom UK, Lowrance, SeaSafe life jackets, Stratumfive, Carswell Gould

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