RedPlumTV

RedPlum, launched in January 2008, is the consumer-facing brand of Valassis. The company positions its consumer brand as the ultimate source of value delivered straight to the mailbox, doorstep, in the newspaper, in-store and online. Its the wrap in which your grocery circulars arrive in your mail; polybags that your newspaper is delivered in from time to time; and the cooperative coupon booklet that arrives in the weekend newspaper. The RedPlum brand name also lends itself to an online Web site redplum.com -- focused on savings.

RedPlum:
• Reaches more than 100 million households each week

• Reaches 9 out of 10 U.S households via the mail

• Provides consumers an opportunity to save up to $1,000 a year or more by spending just 20 minutes a week taking advantage of coupons and special offers

less