stories, ideas, thoughts and observations that will help marketers deliver successful innovation for business, people and society

Realsight finds new ways to grow brands by applying quantitative anthropology, our patent-pending innovation approach. We collect actual consumer behavior through cameras and blog diaries over an extended period of time across a large sample to database thousands of observed situational usage events. We apply proprietary anthropological and statistical tools to the database to discover distinct, descriptive and measurable behavior patterns that represent new ways to grow your businesses.

Our work has been proven to discover more ways to grow brands, product designs that deliver incremental volume, communication that creates stronger emotional bonds, and a more effective approach to the "fuzzy" Front End of Innovation.