Robert Deigh
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Press Interviews Are Business Transactions -PR- Robert Deigh
rdeigh
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A press interview is like any other business transaction. You and the reporter each have something to trade. The reporter wants a good story; you want exposure. It's a gre...
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Article Marketing-Great (and Cheap) PR Tool - Robert Deigh
rdeigh
190 views
One of the very best ways to get your name out on the Web is to write short articles and post them on Web sites looking for good content. Other Web sites will then spread t...
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Come Up With Great Story Ideas to Boost PR - Robert Deigh
rdeigh
583 views
Here are a few proven ways to come up with great story ideas that you can pitch to press to boost your PR
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PR That Sets You Apart from the Competition
rdeigh
79 views
Here are some ways you can rise above the competition when trying to get the attention of your most important audiences.
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An Army of "Champions" to Aid PR Campaign - Robert Deigh
rdeigh
72 views
Who is willing to speak up for you to the press, to potential customers and others? Try clients, past clients, friends, relatives, vendors, partners and board members. Just...
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Create 4-Part Message Doc to Boost PR Power - Robert Deigh
rdeigh
89 views
A good, clear set of messages is one of your team's most potent PR tools. Here is one great way to format your messages.
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Get Your Organization On a Unified Message - PR Robert Deigh
rdeigh
165 views
Good public relations requires that your whole team speak from the same page. Create a set of good messages that describe what you can do for customers. Use those message...
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How to Know Whether Your PR is Working - Robert Deigh
rdeigh
159 views
The best way to tell whether your public relations is really helping your business is to see whether your messages make it into the stories written about you and your organ...
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How to Pitch a Story to the Press - PR - Robert Deigh
rdeigh
1,168 views
One of the most important skills you can have in boosting your public relations is pitching stories to the press. If you can come up with story ideas and provide an expert...
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Great Public Relations - Be a Good Storyteller! Robert Deigh
rdeigh
2,868 views
Reporters are always looking for good stories. If you want to be successful in getting into the press, learn how to come up with story ideas about your organization and pi...
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