The first sentence of an internet salesletter is like a hook. It must grab the readers attention and lead them into reading the entire letter.
According to copywriter Joseph Sugarman, the purpose of the first sentence of a salesletter is to get the reader to read the next sentence. And the second sentence? To get the reader to read the third sentence.
This becomes even more crucial on the internet than in print, since attention spans are very short online.
There are certain types of letter openings that prove very effective in pulling the prospect into the rest of the copy. Well briefly look at the ten most effective ways. (less info)