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The Coalition for Quality Children's Media is a national, nonprofit organization founded in 1991 whose mission is to teach children critical viewing skills and to increase the visibility and availability of quality children's media.

KIDS FIRST! evaluates, rates and endorses children's films, DVDs, CDs, TV shows and games using volunteer, community-based juries of adults and children from diverse backgrounds and offers a variety of means to showcase and enhance consumer awareness of sponsored products.

KIDS FIRST! Film Critics is a juried group of 8 children, ages 6 to 14 who win a one year position as an official youth film critic by entering a competition with their written and videotaped review of one or more films. During their tenure, they attend Red Carpet events, advance screenings and interview talent on and off the Red Carpet.

KIDS FIRST! is supported by more than 17 million teachers, librarians, media professionals, lobbyists, policymakers, child advocates, educators, parents and families nationwide and includes such nonprofits as the National Education Association, REEL Fathers, National Association of Elementary School Principals and the National Council of Women's Organizations.

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