For 65 years, PUMA has been relentless in their innovation, absolutely dedicated to the quality of their products, and incessant in making their gear lighter, more durable, and better looking. In short, PUMA is Forever Faster. Through the endless pursuit to push the world of sports forward, PUMA isn’t just fast, but faster. Faster is more dedicated. It trusts its instincts, not the rules. It’s brave. It’s confident. Faster reminds the world what it means to play, then wins it all, breaks records, breaks them again, and takes a victory lap.
Usain Bolt is the world’s fastest man. Burning up the track, Bolt has claimed his
place in sports history as the world’s top sprinter. That’s because he’s not just fast.
He’s faster. Always outpacing the competition with determination and confidence
is his game. Bolt’s dedication is in lockstep with PUMA’s Forever Faster mentality
and their mission to be the fastest sports brand in the world. Through our endless
pursuit to push the sports world forward, PUMA is Forever Faster.
PUMA has launched the much-anticipated new Arsenal FC Home, Away and Cup kits for the 2014/15 season. Each of the kits has a unique design that are derived from the core values PUMA identified as being the essence of Arsenal football club. These values inspire the Future, Forever, Victorious story behind the kit design. Together, PUMA and Arsenal are Stronger Together.
The Home and Away Replica kits and a full collection of fanware are available for fans to purchase online at www.puma.com and in PUMA and Arsenal stores on the 10 July. The Cup kit will launch in-store on the 14 August.
The World Cup is the most important football tournament of them all, so athletes need to lace up with only the best football boots to have the confidence that any play, strike, or goal can turn into a legacy. And if they doubt themselves for a split second, that's where you -- the fan -- come into play. Because in the end, belief makes the difference.
PUMA's evoPOWER is the most advanced football boot, helping professional and amateur athletes the world over turn saves into goals. Emulating the technique of a barefoot kick, the evoPOWER augments strength, accuracy, and comfort.
PUMA's evoSPEED provides an optimized blend of light, fit, and flex which maximizes performance without sacrificing stability and comfort.
And for the World Cup 2014, PUMA is introducing a limited edition version of the evoPOWER and evoSPEED. Based on the vibrant culture of Brasil, the host of the World Cup 2014, the Tricks edition of the evoPOWER and evoSPEED have two bold and contrasting colors: a bold pink for the right foot and a bright blue for the left. See the videos to see Tricks in action and lace up with a pair for yourself.