Pull & Bear was founded in 1991 with a clear international vocation and the intention to sell clothes to young people committed to their environment who live in the community and interact together. Young people who choose to dress casually, rejecting stereotypes and wanting to feel comfortable in their clothes. Pull & Bear satisfies this need by bringing together international trends, mixing them with street and club fashion influences and reinterpreting the style to create comfortable, easy-to-wear garments at unbeatable prices.

As part of the Inditex Group (Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe), one of the world's largest fashion groups, Pull & Bear has a network of 670 stores in 46 different countries.