Prashant Rajkhowa - Portfolio
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Trend Mill - Bollywood Goes to B School
prashantdr
28 views
Story about how "innovative" marketing strategies by Bollywood. Highlight of the story - Bollywood getting net savvy and investing in "interactive websites" and feeling pro...
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Trend Mill - Ali The Life of Ali Bacher
prashantdr
117 views
Review of the book Ali - The Life of Ali BAcher.. Particularly enjoyed creating the fake newspaper reports in the start of the story and the reconstruction of the Cronjegat...
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Trend Mill - Fashionably Forward
prashantdr
15 views
That's right - I used to also track the fashion industry. And I presented a very well-researched story on the state of designer pret before Lakme Fashion Week. Highlight of...
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Trend Mill - Pester Power Gets a Boost
prashantdr
86 views
Best part of the story is my VERY poorly animated signoff - using MS Paint mind you. Next best thing, seeing the different TV big guns in their 2003 avatars. That year, the...
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Trend Mill - Rocking in the Rupees
prashantdr
188 views
A Trend Mill about how rock music is still below where it should be it popularity and a revenue earner. This was 6 years ago and the world was pretty different from what it...
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Trend Mill - Bombay Meri Jaan
prashantdr
156 views
A story from my early days at my first TV job with CNBC TV18. This was a book review of Bombay Meri Jaan, an anthology compiled by Jerry Pinto and Naresh Fernandes. Particu...
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Capital Ideas - Mumbai Angels
prashantdr
60 views
Whether your startup is an idea on paper or just a few months old, the Mumbai Angels, if impressed will give you that seed level cash injection. Prashant Rajkhowa meets Sas...
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Capital Ideas - Seedfund
prashantdr
155 views
Prashant Rajkhowa met Mahesh Murthy, Pravin Gandhi and Bharati Jacob and a couple of their investee companies while worlking on this profile of the early stage investment f...
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Toolkit - Using AdWords
prashantdr
65 views
If your startup is interested in paid online advertising programmes then AdWords is the starting place for you. Prashant Rajkhowa speaks with Google India, Pinstorm and Cac...
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Toolkit - Social Media Marketing
prashantdr
84 views
Sure you know everything about YouTube, blogs, Facebook and Twitter. But did you know that you can leverage these tools to promote your startup? Prashant Rajkhowa speaks wi...
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