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One of the biggest complaints about implementing social into marketing efforts, is the inability to measure its effectiveness. We'll explain what s...

It's not enough just to create social programs. You have to have the strategy in place to succeed. Find out how brands succeed with Powered and how...

Learn what the gratitude effect is, where it originated, and how Powered has implemented it into its social commerce programs.

It's time for marketers to reevaluate how they define their brands to consumers. Get some insight into the paradigm shift from brands telling consu...

Looking to incorporate social with Web 2.0 functionality into your marketing programs? Learn how Powered's Panorama platform offers a comprehensive...

Learn about the importance of delivering quality and engaging content when trying to reach, acquire, and retain consumers.

Social commerce is what you get when social networking meets the consumer purchase process. Discover how Powered's social commerce programs help br...

Powered employees share their views on consumers - how they hold all the cards and that advertisers need to rethink how to talk to them.