WHAT IS PEEL PROD? It's the next level of human creativity. Peel Prod -- the brain child of Alexis Hadefi -- comes from a place in the human heart that's inspired by exploration. Peel Prod is pushing the boundaries, pursuing changes in paradigm, splitting open those boundaries against which it presses with all its might. Experimentation is a huge part of what Peel Prod is about. Sometimes its simply a matter of turning a traditional concept on its ear, with the result being something different -- yet accessible to a broad audience. At other times it means entering dark, visionary territory that will leave many cold but will inspire and enlighten an elite core of freethinking people. Peel Prod has its fingers in several aspects of the artistic world. Peel Prod is an umbrella concept that covers such projects as PEELGREEMS / ピール・グリームズ, PEGASUS / ペガサス‏, Photos, Videos ... Photographic work that boasts stark, arresting visuals and production skills, used not only for Alexis Hadefi and Co.'s projects but also available to others looking for help with their labors of love. Peel Prod covers a broad base of human expression, embracing a number of artistic modes for the exploration of man's experience on earth.

I create Music. I create Art. As simple as it may be, I create to express. "Peel Prod" is my form of expression.

Peel Prod is an experiment. I try what feels right and hope it turns out. Good or bad, right or wrong, it doesn't always matter, as long as it comes from an honest place and feels good.

I tried in order to learn. I learned in order to grow.

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