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Franchise Social Media Summit paulsegreto 13 views Much has been written about using social media within franchising. Some see it as a new way of doing business - while others are searching for a "silver bullet" to offset f...
This Week on Franchise Today paulsegreto 49 views Listen Live on Thursday February 10th at 12 PM CST / 1 PM EST
Franchise Social Media paulsegreto 102 views Introduction to franchisEssentials franchise social media services.
Franchise Social Media paulsegreto 42 views The days of promoting franchise concepts and brands primarily through static, expensive, two-dimensional advertising are rapidly becoming things of the past. Learn more abo...
Franchise Social Media Webinar paulsegreto 76 views FREE Webinar: Franchise Social Media - Basics and Beyond - Wednesday May 12th at 11 AM CDT / 12 PM EDT. If you're interested in launching a franchise social media strategy ...
Social Media Strategy Development for Franchise Organizations paulsegreto 67 views Paul Segreto discusses social media strategy development within franchise organizations
Franchise Sales and Development Challenges paulsegreto 67 views Paul Segreto discusses Franchise Sales and Development Challenges
The Franchise Seller's Handbook 2010 paulsegreto 79 views Paul Segreto discusses the Franchise Seller's Handbook
Engage! paulsegreto 69 views Paul Segreto discusses Engage! by Brian Solis
franchisEssentials paulsegreto 31 views Providing Integrating Franchise Marketing, Media and Development Services to the franchise industry! - created at http://animoto.com

About Paul Segreto

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paulsegreto

Latest Activity

Oct 11, 2011

Date Joined

Jan 19, 2009

About this user

Paul Segreto, President & CEO at franchisEssentials, and Founder at FranchisEssentials Media Group, brings unique perspective, entrepreneurial spirit and extensive industry experience to franchise management, marketing and development. For over twenty years he has exclusively served the franchise industry as consultant and coach, senior-level corporate executive, advocate, multi-unit franchisee and area developer.

Dedicated to franchise success at all levels, Paul consults with founders and franchise executives of start-up and emerging franchise concepts, current franchisees experiencing difficult challenges in their daily operations, and with independent small business owners discovering franchising as a business expansion strategy or income diversification plan.

Understanding the franchise sales process from lead generation through franchise award, and the importance of forming an interdependent relationship between franchisee and franchisor, Paul has successfully developed and executed marketing and development strategies for franchisors across a variety of franchise segments. As franchise candidates and consumers have become more sophisticated and technologically advanced, Paul has embraced social technology and social media marketing, and has identified both as essential to future franchise growth at all levels. Developed, "Get Off Your Ass Marketing!" and other successful revenue and profit generating programs for franchise organizations in the United States and abroad.

Paul has co-founded FranSummit to provide effective eLearning solutions for the franchise community, and founded Personal Branding for Franchisees to assist franchisees and franchise professionals develop personal branding strategies to align individual experience and expertise with brand and business development. He is also the Founder and Host of the popular internet radio show, Franchise Today, on BlogTalkRadio.

A proud IFA Supplier Member and recognized franchise and social media expert, Paul frequently serves as a guest speaker / topic leader for webinars, focus groups, strategy and sales planning meetings, training sessions and industry panels. He is frequently called upon to utilize his expertise in the development of articles for industry blogs and publications, and training programs for companies and organizations within the industry.

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