Parallels presents the pilot episode of Between Two Clouds: How to Sell Cloud Services. Are you wondering where or how SMBs buy cloud services? Or the best practices to bundle your cloud services?
John McMillan, Director of Parallels Business Consulting, is interviewed by our esteemed expert, Sr. Business Analyst, Whitney Knowlton. John discusses the Parallels SMB Cloud Insights Report and our findings on how SMBs prefer to purchase their cloud services. Our research shows that 54% of SMBs prefer to purchase bundled cloud services, whereas 45% prefer to purchase their services a la carte, allowing them more transparency around price and the ability to select products specific to their needs.
John’s advice is that if you are a service provider, ISV, or telco company looking to improve your cloud services offerings for small and medium businesses, ensure that you take the following three (3) steps: 1) Focus on one service as an anchor service, 2) Offer value added services that complement the anchor service, and 2) Include best of breed selection.
Each month, Whitney will interview a key player in the Cloud Services industry. Do you have a subject or guest speaker you’d like to see in an upcoming episode of Between Two Clouds? Let us know what you’d like to see by leaving a comment below & be sure to like this video and subscribe to our channel, to make sure you get all of the latest episodes of Between Two Clouds as soon as they post.