Own Your C (Own Your Choices) was originally created to encourage teens not to smoke. But, over time it has developed into an entire movement. Today, Own Your C encourages youth to make better decisions regarding everything, not just tobacco.
At ownyourC.com, a choice-making community, users can discover how their choices affect others. The site ignites conversations around topics that are important to teens - like tobacco, health, self-image, culture, alcohol, relationships and school. It invites users to upload personal images and videos that demonstrate their choices.
Own Your C is funded by Amendment 35 (the 2004 Colorado voter-approved tobacco excise tax designated for public health programs).
Own Your C (Own Your Choices) was originally created to encourage teens not to smoke. But, over time it has developed into an entire movement. Today, Own Your C encourages youth to make better decisions regarding everything, not just tobacco.
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