WSIB Ontario

Here at the Workplace Safety and Insurance Board, we have been engaged in social marketing since 1999. As with any cultural shift, changing behaviours is something that doesn't happen overnight. Our journey can't be done in isolation and requires an environment where awareness, action and advocacy are both promoted and encouraged.

We are passionately committed to the elimination of all injuries, illnesses and fatalities in the province and keenly understand the importance of workplace health and safety. Knowing that simply following proper procedures can help ensure every worker comes home safely to their loved ones is what drives that passion.

For us, this message of safety reaches farther than just a social marketing campaign. It is at the heart of everything we do.

Our prevention campaigns have centered on our strong belief that there are no "accidents" because every workplace incident can be prevented. Delivering that message through multiple touch points, using a myriad of prevention products and services, has helped to reduce lost time injuries and deaths in Ontario. But more can and must be done. We need you.

We believe that everyone from the part-time student to the CEO needs to take personal responsibility for keeping themselves and their workplaces healthy and safe.

By refusing unsafe work, demanding proper training, wearing proper safety equipment and watching out for others, you can help make this goal a reality.

Because, quite simply, we believe every injury is preventable.

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