Once Upon A Time two people based in London, bored with the doom and gloom surrounding the recorded music industry, were compelled to set up a new music company where MUSIC and ARTISTS were, for a change, the real focus. And so ONCE UPON A TIME was born, a company with the sole aim of unearthing great talent wherever it might be hiding away, giving it a launch pad and helping it reach as many music fans as possible.
Once Upon A Time is a platform for new artists to develop their creativity and art, working together in partnership, be it as a record label, publisher or as management.