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Managing Strategic (Key) Accounts noelcapon 32 views
Noel Capon talks to Social Media expert, Peter Propp. See also, www.axcesscapon.com noelcapon 73 views Noel Capon talks to Social Media expert, Peter Propp. See also, http://www.axcesscapon.com http://www.peterpropp.com
wessex website2 noelcapon 8 views wessex website2 http://www.axcesscapon.com
Noel Capon - The Evolving Customer noelcapon 33 views Noel explains why customers don't want your products, they want the value your products deliver. See also http://www.axcesscapon.com
Introduction - MM21C noelcapon 31 views Introduction to "Managing Marketing in the 21st Century" http://www.axcesscapon.com
Introduction - TVM noelcapon 29 views Introduction to "The Virgin Marketer" http://www.axcesscapon.com
Introduction - CMF noelcapon 32 views Introduction to "Capon's Marketing Framework" http://www.axcesscapon.com
Brand Management Part 2 noelcapon 1,582 views Noel Capon talks to Barton Warner, VP U.S. Marketing and New Business Development, Bayer. See also http://www.axcesscapon.com
Brand Management Part 1 noelcapon 5,226 views Noel Capon talks to Barton Warner, VP U.S. Marketing and New Business Development, Bayer. See also http://www.axcesscapon.com
Internet Marketing (Part 2 of 2) noelcapon 138 views Professor Noel Capon speaks with Jeremy Kagan. See also http://www.axcesscapon.com

About noelcapon

Professor Noel Xapon, R.C. Kopf Professor of International Marketing at Columbia Business School, New York, presents this channel to support his publishing firm Wessex Press and its website www.axcesscapon.com. Wessex Press offers textbooks at very attractive prices: less than $50 for printed versions, less than $40 for downloadable PDFs, and FREE trials — then Pay-What-You-Think-It's Worth -- to read online. Major textbooks are Managing Marketing in the 21st Century and Capon's Marketing Framework. The Virgin Marketer is a marketing planning workbook; also available is Fundamentals of International Business and several Student Study Guides. Please visit www.axcesscapon.com.

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axcesscapon.com

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noelcapon

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Nov 29, 2011

Date Joined

Jun 15, 2007

About this user

Professor Capon is the world leader in key/strategic and global account management.

Professor Capon is the R.C. Kopf Professor of International Marketing and former Chair of the Marketing Division at Columbia Business School in New York, where he has been on the faculty since 1979. He is Director of the Managing Strategic Accounts (MSA) and Global Customer Manager Certification (GCM) executive programs. He also teaches on Columbia's Executive MBA program and its partner programs with the University of California, Berkeley (Berkeley/Columbia EMBA) and London Business School (EMBA Global). He also designs, directs, and teaches numerous private programs for major corporations.

He was previously on the faculties of the UCLA Graduate School of Management and Harvard Business School. He has also served as a Visiting Professor at INSEAD (Fontainebleau France), The Hong Kong University of Science and Technology, and the China Europe International Business School (CEIBS) (Shanghai). He also holds the position of Distinguished Visiting Professor at Manchester Business School (Great Britain).

Professor Capon is widely published. His articles have appeared in many reviewed journals and trade magazines. He has also written many books on marketing and sales management. He earned B.Sc. and Ph.D. degrees in Chemistry from University College, London University, and degrees in Business Administration from Manchester (Dip. BA), Harvard (MBA) and Columbia Business Schools (Ph.D.).

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United States

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R.C. Kopf Professor of International Marketing at Columbia Business School, New York

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