About this user
In the early days of the web, companies weren't quite sure how web sites would be valuable to their businesses, but they figured they'd better have a page or two up just in case. In those days, consumers primarily used directories to find web sites that contained content they were looking for. As the web progressed, so did the evolution of search engines, and a new discipline of search engine optimization was born. Search engine optimization (SEO) is a set of best practices around ensuring that web site content can be indexed by search engines and is ranked well for relevant queries.
Now, the web has reached another milestone. Web sites aren't built in isolation. They have real business value. Often, they are the business. Being found in search engines isn't just something that's nice, it's vital. And search is simply one part of larger marketing, development, and product initiatives.
Nine By Blue looks at overall customer acquisition and engagement for businesses operating online. How can you use online data to understand their customers and develop marketing and product strategies that resonates and builds long-term value? How can social media strengthen your brand? And how can you measure success?
We go beyond typical search engine optimization to help you create content and products that solve people's problems. We ensure your site's technical architecture can be easily crawled and indexed by search engines. And we give you actionable metrics to measure your progress and make improvements.
Country
United States
