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Daisy Whitney's New Media Minute | Online Video Gold Rush
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As the online video business continues to grow, video vendors are racing to introduce new products, eager for a piece of the $3.1 billion ad spending pie. Companies from on...
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Daisy Whitney's New Media Minute | Mobile Marketing: How to Reach Consumers in Retail Stores
natpe
19 views
More than half of U.S. smartphone users turned to their phone to perform retail-related activities while in a store, according to comScore. That could be taking a picture o...
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Daisy Whitne's New Media Minute | How to Build a Loyal Video Series Audience
natpe
37 views
Since only one in twelve branded videos pass the one-million view mark, brands and producers are better off building an audience than going for a viral hit. There are sever...
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Daisy Whintey's New Media Minute | Cord-Cutting: Truth or Lie?
natpe
37 views
More consumers are relying on broadband-only connections in their homes, but that doesn't necessarily mean they're cutting the cord. Nielsen's latest report reveals that th...
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Daisy Whitney's New Media Minute | Cross-Platform Campaigns Boost Brand Recall 9 Times
natpe
63 views
Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform? They...
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Daisy Whitney's New Media Minute | Online Video Buy Boosts TV Reach
natpe
23 views
What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in...
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Daisy Whitney's New Media Minute | How to Measure Social Buzz for a TV Show
natpe
16 views
Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs. Every...
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Daisy Whitney's New Media Minute | 1-17-12
natpe
151 views
Like most TV networks, Scripps Networks has launched programming on mobile devices and tablets. So far, the programmer has found that tablet usage is four to five times tha...
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Daisy Whitney's New Media Minute | 1-11-2012 | CES 2012 Outlook: Connected TVs on pace for big year
natpe
53 views
The annual Consumer Electronics show has kicked off this week in Las Vegas, with gadgets and TV galore. CE makers from Samsung to LG are rolling out new connected TV partne...
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Daisy Whitney's New Media Minute || 12-28-2011 || Three New Media Predictions for 2012
natpe
91 views
In many ways, 2011 was the year of the tablet, while social TV and online video partnerships enjoyed a robust twelve months as well. Looking ahead to 2012, keep an eye out ...
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