Genesis: It was a multimedial art installation featuring the nine muses of Greek antiquity that first inspired this name for our agency. The Greek muses personified the fine arts, their duties being to delight the gods with their song, music and poetry. Over the centuries, however, these lovely young maidens have grown long in the tooth and the time had come for a new, a tenth muse: multimedia, the perfect daughter of the digital age, a convergence of the classical muses into a new and distinctive form of art.
We took these muses as role models for our agency and hence the name which, in turn, represented a challenge accompanying us day in, day out. Inspiration@work!