MILE Executive Education
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Mr. Anthony Swart
Developing a brand strategy can be one of the
most difficult steps in the marketing plan
process. It's often the element that causes
businesses the biggest challenge; but it's a
vital step in creating the company brand and
identity. Good brand strategy and its effective
implementation, is the most efficient way to
sell a product/service and to enhance the
demand for a product/service in the market.
Brand strategy begins with analyzing your
market conditions, and understanding the
advantages of your company or product over
your competitors.
Building a strong and unique identity is one
of the most important procedures in creating a
powerful brand. Your brand identity will be
repeatedly communicated, in multiple ways
with frequency and consistency throughout
the life of your business. Effective brand
strategy will assist your business in achieving
brand-led business growth.
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14 videos
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Dr. William Duggen
STRATEGIC INTUITION
offering a powerful set of ideas, methods and tools for innovation based on the latest breakthroughhs in modern neuroscience, principles from classical military strategy, and surprising truths about how great achievements in business and other fields actually happen.
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11 videos
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Prof. Paul Schoemaker
Professor Paul Schoemaker (Wharton School of Business) delivers a keynote presentation 'Peripheral Vision' at a Gala networking dinner sponsored by YPO.
This was part of a two-week executive education Program for Advanced Leadership & Management (PALM) organized by the Madinah Institute for Leadership & Entrepreneurship (MILE)
Great growth opportunities and dangerous threats are rarely obvious at the beginning. 'Peripheral Vision' is a sound, practical guide that helps managers to determine which developments on the periphery of their corporate vision they can safely ignore, and which ones pack the disruptive potential to fundamentally change the world in which they compete.
To learn more about how MILE's programs can enable your organization to compete on a higher level through best business practices, please visit our website: http://www.mile.org
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8 videos
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Dr. Walid Fitaihi
Only three years since its inauguration under the
esteemed patronage of the custodian of the Two
Holy Mosques King Abdullah Bin Abdul Aziz and
the Crown Prince Sultan Bin Abdul Aziz, the
International Medical Center (IMC) stands today as
a live example of a project that contributes and
adds value to the community.
Since the conception of the idea in 1993, IMC had
a crystal vision of where it desires to position itself
in this competitive market, it took 10 years of
exhaustive planning, with more than 300 world
class experts in the different fields to get IMC to
the construction phase which took less than 2 years,
becoming a model to be adopted for any launching
project.
Today, IMC has leading local, regional and
international alliances such as the Saudi Ministry of
Health, SAGIA, King Abdul Aziz University, King
Abdullah University of Science and Technology
(KAUST), ARAMCO, the Cleveland Clinic,
Boston University, University of California San
Diego, Hirslanden Group, all aligned with one
vision to transform IMC into the leader of
integrated healthcare management in the Middle
East. IMC plans to include in 2015 a medical
college, a long-term facility, a hospitality complex,
satellite clinics, serving the community needs in
education and healthcare.
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